Airtime Rewards (now it’s called Airtime) has an interesting history rooted in a desire to change how customers interact with loyalty programs.

Founded in the UK, Airtime Rewards started as a unique loyalty program that allowed customers to earn money off their mobile phone bills simply by shopping with their favorite brands.

This card-linked rewards scheme enabled users to earn cash-back for both online and offline purchases, making it easier for consumers to benefit from their everyday spending.

The concept behind Airtime Rewards was to disrupt traditional retail loyalty programs, which often felt complicated and unfulfilling. By offering tangible benefits—like money off mobile bills—the company aimed to tap into a more emotional connection with consumers.

This approach resonated well, leading to significant growth in customer numbers during its first year of operation. The simplicity of the program attracted users who appreciated the straightforward rewards system, which included partnerships with over 80 major retailers.

As the company grew, it recognized the need for a broader identity that reflected its evolving mission. In 2023, Airtime Rewards decided to drop "Rewards" from its name and rebrand itself simply as Airtime. Airtime also managed to expand its network by partnering with over 200 major retailers.

This change was part of a strategic move to position the company as more than just a rewards platform; it aimed to become a mobile life companion that integrates seamlessly into users' daily lives.

The rebranding was executed in collaboration with ODA Branding, which helped create a unified brand experience that appeals to both consumers and retail partners. From there, the new identity emphasizes transformation and joy, focusing on how rewarding everyday activities can be and turning ordinary moments into extraordinary experiences.

Grant Wills, the founder and creative director at ODA, stated,

They've jazzed up their logo and overall design to show that life’s regular moments can bring unexpected rewards, boosting the sense of joy and engagement in everyday interactions.

This fresh approach boosts user engagement and strengthens partnerships with retailers by making Airtime’s services more valuable and easier to use. They're not just changing how rewards work—they’re focused on making technology more integrated into how we shop and interact with brands.

With its new look, Airtime aims to blur the line between technology with everyday living, making their platform as an essential part of lifestyle. By creating rewarding experiences and providing valuable insights, Airtime is set to redefine the mobile experience, making everyday life more enjoyable.