The luxury fashion house unveiled a new brand identity following its appointment of new Chief Creative Officer, Daniel Lee.

Unveiling a return of its old icon and a brand new logo, Burberry's new identity is an ode to its British roots. It's icon called 'Equestrian Knight Design' is back after having been removed during a rebrand in 2018. The new wordmark is also veering away from the stark capital letters logo that had been developed under the previous Chief Creative Officer.

Burberry is a luxury fashion brand that has been established in 1856 in England. It was founded by Thomas Burberry, who initially started as an outfitter for country people. However, the brand's popularity grew, and it soon became a popular choice among British soldiers and explorers, who wore its iconic trench coats in the First World War.

In the early 20th century, Burberry became a global brand, with its iconic check pattern becoming a recognizable symbol of quality and luxury. In the 1950s, Burberry was worn by Hollywood stars, including Audrey Hepburn, who helped to further popularize the brand.

Throughout the decades, Burberry has continued to innovate and evolve, developing new products and designs that have kept the brand relevant and in-demand. In recent years, the brand has embraced digital technology and social media, becoming one of the first luxury fashion brands to use these platforms to reach new customers and market its products.