The European hospitality brand unveiled a completely new visual identity.

The design agency behind the change, DesignStudio, shares that the brand "was founded on the concept of ‘man + nature" in an interview. The agency's Creative Director, Vinay Mistry, further shares, “Our brand idea, Human Nature, goes back to these founding roots and symbolises how the brand enables you to truly connect with nature and each other.”

Center Parcs is a holiday village brand in Europe, with locations in the Netherlands, Belgium, Germany, and France. The villages offer a range of activities and accommodations, including self-catering holiday homes, apartments, and chalets, as well as on-site facilities such as restaurants, shops, swimming pools, and sports facilities. The villages are located in natural settings, such as forests, and are designed to provide a peaceful and relaxing holiday experience.

Center Parcs is popular among families, as it offers a wide range of activities for children and adults, including swimming, horse riding, tennis, and cycling. There are also a variety of indoor activities, such as bowling, climbing, and spa treatments.

Center Parcs is also a popular option for group holidays, as it offers a range of accommodation options to suit different group sizes and budgets. The villages also have meeting and conference facilities, making it a go-to choice for corporate events and team-building activities.