The Australian craft beer brand changed up its logo.

"James Squire dared to break the mould, rejecting tradition and doing things his way." according to the agency behind the logo change, Landor & Fitch. "The refreshed visual identity of the brand was designed to reflect this, culminating in a bespoke and truly ownable design."

James Squire is a popular brand of beer in Australia, known for its wide range of tasty brews and colorful branding. The James Squire brewery was founded in the 1990s and is now part of the larger Lion group, one of Australia's largest beverage companies.

James Squire brews a variety of beers, including lagers, ales, and stouts. Some of their most popular beers include the James Squire One Fifty Lashes Pale Ale, the James Squire Nine Tales Amber Ale, and the James Squire The Constable Copper Ale. In addition to traditional beer styles, the brewery also experiments with unique and creative flavors, such as the James Squire The Swindler Summer Ale, which is brewed with mango and passionfruit.

James Squire is committed to using high-quality ingredients and traditional brewing techniques to produce delicious and distinctive beers. The brand is also known for its fun and playful branding, which often incorporates historical and nautical themes.