M&M's are so ubiquitous in our lives, it's hard to remember a time without them. They're there for birthdays, holidays, or hanging out in the snack bowl at Grandma's. For many, they are the first piece of candy you ever have. What's not to love? They're chocolatey with that crunchy shell that comes in all sorts of different colors. More often than not, you're sharing some with a friend.

Now after 80 years of bringing people together, M&M's, part of the Mars, Incorporated portfolio of brands, has evolved its loveable cast of characters and personalities with unique backstories to better represent today's society. The move is part of a new global strategy designed by Jones Knowles Ritchie.

"M&M'S has long been committed to creating colorful fun for all, and this purpose serves as a more concrete commitment to what we've always believed as a brand: that everyone has the right to enjoy moments of happiness, and fun is the most powerful way to help people feel that they belong," Chief Growth Officer at Mars Wrigley Cathryn Sleight said in a press release. "As one of the world's most iconic candy brands, who better to commit to a world with more moments of fun by increasing a sense of belonging around the globe than M&M'S?"

Expect to see more changes to your favorite edible bunch throughout the year:

We're looking forward to seeing how M&M's and the entire Mars family continue to evolve.

Source: prnewswire.com