They're ready to rock with a new logo, typeface, and brand identity.

"The 'Rock & Roll' spirit is an essential part of the updated brand: original, bold, daring, dynamic, authentic, powerful," according to Base, the studio behind the rebrand. "This is particularly embodied in the new logo, which features a custom designed and programmed typeface that reacts to audio cues—its letterforms reverberating in response to sound levels and beats."

The Rock & Roll Hall of Fame, established in 1983, is a world-renowned institution dedicated to preserving and celebrating the incredible legacy of rock and roll music. Located on the shores of Lake Erie in Cleveland, Ohio, this iconic museum is a must-visit destination for music lovers and history buffs alike, boasting an unparalleled collection of artifacts, exhibits, and interactive experiences.

Home to a vast array of memorabilia from legendary artists, the Rock & Roll Hall of Fame aims to educate, inspire, and engage visitors by showcasing the powerful impact of rock music on society and culture. From its roots in blues and gospel to modern iterations, the museum tells the story of how rock and roll has evolved over time, touching the lives of millions worldwide.

Each year, the institution inducts a new class of influential artists into its esteemed ranks, solidifying their place in music history. Additionally, the Rock & Roll Hall of Fame hosts a variety of events, educational programs, and live performances, further enhancing its mission to promote the appreciation and understanding of rock music's role in shaping our world.

As a testament to the enduring spirit of rock and roll, the Rock & Roll Hall of Fame stands as a beacon for music enthusiasts, providing an unforgettable journey through the iconic moments and groundbreaking achievements that have defined the genre.