Anthony Kalliris and Wayne Lam, the co-founders, came to me after working with a previous designer for their new logo. They were struggling to find a mark that felt right for them, so it was decided I would take over the project and give it a shot. It was important to create a brand that stuck out from the category as their business wasn’t like others. They were one of the few bookkeepers that were fully online. Having a disruptive brand was integral to their business strategy.

When you first think of a rook, bookkeeping probably isn’t the first thing that comes to mind. Therefore, having a book in the logo was important. There were a lot of book icon variants presented to Anthony and Wayne, but we were all really excited when I presented this logo. Conceptually it stood out from the bunch.

Rooks was born during the pandemic and it was tough. We were pretty stressed from the overall state of the world and were transitioning to a new style of working. That was pretty surprising!

Rooks Bookkeeping's name symbolizes a chess piece praised for its reliability and speed. The biggest challenge with their previous logo was that it lacked context by only showcasing a rook piece. We needed to insert bookkeeping into it somehow. Their new logo merges the idea of bookkeeping with their name. The synonymous bookkeeping symbol, a book, stands tall as it casts a shadow on the rook chess piece demonstrating strength and wit, much like their fast and innovative processes.​​​​​​​

We reviewed a few illustration styles but Karol Banach really stood out to us. His style was so different and conceptually driven that it felt like an organic fit. He was great to work with and brought some really great ideas to the table which took the brand to a whole other level.

We wanted to go with something a bit different and fun to stand out from competitors. We also wanted to make sure we gave Karol, the illustrator, a good range of colors to play with.

Be hungry to learn. Be a nice person. Push it further.