In a world where health and wellbeing have taken center stage, Spectrum.Life is stepping up with an exciting new look and feel!

Founded in 2018 by a passionate trio—Stuart McGoldrick, Stephen Costello, and Dr. Sarah O’Neill—this dynamic health-tech company has evolved from its roots in Employee Assistance Programs (EAPs) into a company that offers a wide range of digital health and wellbeing services.

Now caring for over 7.2 million people across the UK and Ireland and plans to reach €100 million in revenue by 2028, Spectrum.Life is on a mission to redefine how we think about health.

The rebranding process was a collaborative process with the creative agency UnitedUs, who helped Spectrum.Life develop a vibrant new identity.

The tagline “Full Spectrum Care, For A Full Spectrum Life” perfectly captures the company’s mission to provide a wide range of health and wellbeing services that meet diverse needs.

Inspired by the spectrum of light, the new visual identity showcases a colorful palette that reflects the various services offered by Spectrum.Life. As they describe it,

This metaphor beautifully illustrates how Spectrum.Life supports many different lives and experiences through its innovative health solutions.

The need for this rebrand arose from Spectrum.Life’s significant growth since its launch in 2018. To meet rising demand, the company is introducing new products and services like Virtual Primary Care and Child and Adolescent Mental Health supports. Additionally, Spectrum.Life has made important investments to enhance its clinical credibility at both the Board level and within clinical teams.

Spectrum.Life isn’t just about offering standard health services; it’s about engaging, empowering, and transforming lives.

The company offers 24/7 access to clinically assured care through voice calls, video chats, text messages, or instant messaging. This flexibility ensures that people can get the support they need whenever they need it.

Stephen Costello, CEO of Spectrum.Life, shares his passion for the work they do in the podcast:

This sentiment highlights the heart of Spectrum.Life’s mission: to create meaningful change in people's lives. By providing accessible and personalized care, Spectrum.Life is committed to supporting individuals through every step of their health journey, ensuring that everyone has the resources they need to thrive.

With strong growth in recent years—60% revenue growth in 2023 alone—Spectrum.Life is not slowing down. A recent €17 million funding round played a crucial role in this rebranding effort. This investment allows Spectrum.Life to:

Stuart McGoldrick, Executive Chairman and Founder of Spectrum.Life, expressed excitement about the future:

The company is increasingly focusing on international markets, especially in the UK, where they expect more than half of their revenue in 2024. This rebranding comes at a time when workplace wellbeing is more important than ever.

Companies are recognizing the need for mental health support for their employees, particularly after the challenges posed by the pandemic. Spectrum.Life is ready to meet this demand with its range of services tailored for corporate clients and insurers.

As Spectrum.Life continues its journey in the health-tech industry, its new brand identity serves as a beacon for what’s to come. The focus on full-spectrum care not only enhances their service offerings but also strengthens their commitment to improving lives across various sectors—from corporate environments to educational institutions.

In summary, Spectrum.Life's rebrand is more than just a fresh logo; it reflects their dedication to providing accessible and personalized health solutions that truly make a difference. With a friendly approach and a clear vision for the future, Spectrum.Life is set to lead the way in transforming how we think about health and wellbeing.