Arena

arena is a pioneering brand in competitive swimming, established in 1973, that emphasizes elite performance and technological innovation. Renowned for its race suits like the Powerskin Primo, arena combines advanced compression technology with exceptional flexibility, offering athletes unparalleled support and range of motion. The Powerskin Primo, equipped with Hyperforce™ fabric, is designed to enhance buoyancy, making swimmers feel as if their legs are floating in the water, while also being easy to wear, allowing for swift transitions. With over four years of research and the involvement of nearly 400 athletes, this suit sets a new standard in racing gear, meeting the performance needs of swimmers across all distances and events.

arena’s product range extends beyond racing suits to include swimwear, apparel, and accessories for men, women, and children, ensuring they cater to every swimmer’s needs. Committed to durability and performance, arena also provides FINA-approved swimwear, making it a trusted choice among champions aiming for excellence in every competitive setting.