Aviva UK

Aviva plc is the UK's leading diversified insurer, serving 19.5 million customers across the UK, Ireland, and Canada. The brand specializes in Insurance, Wealth, and Retirement products, positioning itself as the largest life insurer in the UK with a notable 23% market share. Aviva offers a comprehensive range of insurance services, including health and protection plans for individuals and corporations, as well as motor, home, and travel insurance.

In the Wealth sector, Aviva is a market leader with a robust portfolio of ISAs, bonds, and pension advisory services, while also focusing on workplace pensions through direct and advisory channels. The Retirement division excels in bulk purchase annuities, individual annuities, and equity release solutions. Additionally, Aviva Investors manages £234 billion in assets, focusing on multi-asset solutions and sustainable investment strategies. With a commitment to customer protection and financial security, Aviva continues to innovate and invest in diverse growth opportunities.