Meltwater

Meltwater is a prominent global provider of media intelligence and social analytics, founded in 2001 in Oslo, Norway, and now headquartered in San Francisco, California. With a workforce of 1,700 employees and offices spanning six continents, Meltwater serves over 28,000 corporate customers, including renowned brands like Nestlé, Walmart, and Audi. The company specializes in offering a comprehensive suite of solutions for social listening, media monitoring, and influencer marketing. Recently, Meltwater announced its acquisition of Klear, a leading influencer marketing platform, to enhance its offerings and capture growth in the rapidly expanding $10 billion influencer marketing industry.

Meltwater's innovative platform leverages advanced algorithms and artificial intelligence to help businesses manage influencer relationships, track social media engagements, and measure campaign effectiveness seamlessly. By integrating Klear’s capabilities, Meltwater aims to provide a unique product that combines media relations and influencer marketing, allowing clients to make informed decisions based on robust data insights. This strategic move positions Meltwater as a key player in shaping the future of marketing strategy in the digital landscape.