KOMO News

**Home Title Lock**

Home Title Lock is a company that specializes in home title monitoring services, aiming to protect homeowners from the relatively rare crime of home title theft. The brand employs alarming marketing tactics, often featuring endorsements from former FBI agents and politicians warning about the dangers of title fraud. Their advertisements suggest that criminals can easily forge ownership documents and exploit home equity, resulting in severe financial and legal consequences for homeowners.

However, consumer advocates raise concerns about the prevalence of title fraud, describing Home Title Lock's messages as misleading and overly dramatic. Competing services in the market, such as LifeLock and Identity Guard, offer similar products at various price points, but the overall risk of title theft is considered minimal. Ongoing legal scrutiny surrounds Home Title Lock’s marketing practices, with authorities investigating claims of deceptive advertising. This scrutiny raises questions about the necessity and efficacy of their services for the average homeowner.