Plum Goodness

Plum is India's first 100% vegan beauty brand, revolutionizing the skincare, haircare, and makeup industry with its cruelty-free and environmentally mindful approach. Founded in 2013, Plum specializes in innovative formulations that combine well-researched natural ingredients with science-backed actives, ensuring effective results without the use of animal products. The brand offers a diverse range of products tailored to various skin concerns, including cleansers, moisturizers, serums, and makeup essentials. With options for every skin type—from dry and aging skin to acne-prone and oily skin—Plum prioritizes both quality and sustainability, using eco-friendly packaging and a unique recycling program.

In addition to being PETA certified for cruelty-free practices, Plum also launched men's care line PHY and expanded internationally to 15 countries. With an award-winning product line featuring vibrant body mists, nourishing lotions, and vibrant makeup, Plum has become a beloved choice for conscious consumers looking for effective beauty solutions that align with their values. Explore the goodness of Plum for a radiant and responsible beauty regime.