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@samba.tv
We are the Heartbeat of Television. Data that Powers TV Innovation.
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Description
Samba TV is a leading provider of innovative media measurement solutions, catering to brands, agencies, publishers, and TV networks. Through its proprietary technology and first-party data, Samba TV empowers clients to engage and measure contemporary TV audiences effectively. Their diverse offerings include audience measurement tools, smart TV advertising solutions, and an advanced omniscreen measurement and optimization platform that integrates holistic metrics across various devices.
Samba's technology captures real-time viewership data from millions of households, providing insights on tuning, conversion outcomes, and audience engagement. Their pioneering ACR technology ensures comprehensive coverage of both streaming and traditional TV, while the identity graph accurately maps digital devices to users without compromising privacy.
With a focus on actionable data and superior outcomes, Samba TV allows clients to activate audiences quickly and efficiently across connected devices. Trusted by some of the world's largest brands, Samba TV is your trusted partner for navigating the evolving landscape of TV measurement and advertising.
Brand Industry
Computers Electronics and Technology