Equativ

Equativ is a leading digital advertising technology company dedicated to empowering advertisers and publishers in the ever-evolving digital marketplace. With a foundation built on transparency and efficiency, Equativ offers a robust suite of solutions that enable clients to take control of their advertising efforts. Their comprehensive services include innovative monetization strategies, advanced audience engagement tools, and specialized technologies designed for both buyers and sellers.

From SSPs and ad servers to cookieless contextual advertising, Equativ is committed to optimizing performance and enhancing revenue for its partners. Having evolved from Smart AdServer over two decades, the brand prides itself on collaborating with a diverse range of stakeholders, including advertisers, publishers, and broadcasters, to align their needs with the dynamic demands of the open web. Driven by core values of collaboration and independence, Equativ is reshaping the advertising landscape while ensuring that consumer respect remains at the forefront of their operations.