South Africa

South African Tourism is the official tourism marketing agency of the South African government, dedicated to showcasing the country as an exceptional destination for leisure, business, and event tourism. Their mission is to enhance the appeal of South Africa by promoting its diverse attractions and experiences, aiming for an inclusive economic growth model that benefits all communities involved in the tourism sector.

Operating in 13 international markets, the organization focuses on increasing the number of visitors, boosting their spending, and improving their geographic distribution across South Africa. With initiatives to enhance the travel experience, South African Tourism collaborates closely with local businesses and stakeholders to create memorable and engaging experiences for travelers.

Additionally, they provide a wealth of resources, including research reports and media support, ensuring that both domestic and international audiences are informed and excited about what South Africa has to offer. Whether through thrilling adventure tourism or enriching cultural experiences, South African Tourism is committed to transforming the industry and showcasing the nation's unique charm to the world.