Sport on Sporting Life

Sporting Life is the UK’s largest sports betting content website and the third largest sports content site overall, catering to more than one million unique visitors each week. Originally founded in 1859 as a daily sports newspaper, Sporting Life has evolved into an essential online resource for sports enthusiasts and bettors alike. The platform combines robust data services with expert editorial insights, featuring tips and analyses across various sports, including horse racing, football, golf, cricket, and more.

Notably, Sporting Life offers a comprehensive FAST Results service with detailed racecards and results, complemented by free access to race replays for all UK and Irish racecourses. Their industry-leading Infogol xG model enhances football analysis, providing data-driven insights that cut through the noise in sports betting. To promote responsible gambling, Sporting Life maintains a transparent tipping record while offering a unique, free subscription service where members enjoy exclusive features like personalized horse tracking and exclusive betting offers. With a strong focus on empowering sports knowledge, Sporting Life is committed to helping users play smarter.