Tarte Cosmetics

Tarte™ is a pioneering cosmetics brand founded by Maureen Kelly, dedicated to creating high-performance, cruelty-free, and vegan-friendly beauty products. Launched from a humble one-bedroom apartment, Tarte's mission is to revolutionize the beauty industry with formulations infused with good-for-you ingredients drawn from nature. The brand offers a diverse range of products that includes award-winning foundations, concealers—most notably the Shape Tape™—blushes, lip glosses, eyeshadow palettes, and skincare essentials designed for every makeup lover.

Recognizing the importance of both quality and sustainability, Tarte utilizes sustainably sourced ingredients, including Amazonian clay and superfruit extracts, in its formulations. With a commitment to transparency, Tarte products are crafted without harmful additives, ensuring skin-loving textures and vibrant results. The brand not only emphasizes beauty but also kindness, with initiatives that give back to communities. Tarte™ continues to inspire and empower women, fostering a community of beauty trailblazers who celebrate their unique selves.