Times Square

The Times Square Alliance, established in 1992, is dedicated to enhancing and promoting Times Square as a vibrant hub of entertainment, culture, and urban life. Over the years, it has played a pivotal role in cultivating the area's unique creativity and energy, making Times Square an iconic destination.

The organization provides essential neighborhood services, including public safety oversight and sanitation efforts, ensuring a welcoming environment for visitors and locals alike. Additionally, the Alliance supports local businesses and fosters economic development by coordinating numerous high-profile events, such as the New Year's Eve celebration and Solstice in Times Square. It also curates public art projects through Times Square Arts, enriching the cultural landscape of the district.

Covering the area from 40th to 53rd Streets between 6th and 8th Avenues, the Times Square Alliance is a not-for-profit organization governed by a volunteer Board of Directors, advocating for public policies that enhance the quality of life in this bustling urban center.