UnderConsideration

UnderConsideration is a dynamic graphic design firm based in Bloomington, Indiana, co-founded by Armin Vit and Bryony Gomez-Palacio in 2007. With a passion for creativity, the firm generates its own projects and initiatives while accepting select client work. Known for its influential online presence, UnderConsideration houses several revered blogs, including the widely-read Brand New, which focuses on corporate identity and logo redesigns, drawing over 1.25 million monthly page views.

The firm also excels in event organization, having launched the Brand New Conference—an annual gathering that attracts top practitioners from around the globe—and the First Round showcase for initial branding presentations. Additionally, UnderConsideration has published multiple books, including the self-published Flaunt, which guides designers in crafting effective portfolios. With a commitment to excellence and a keen eye for design, UnderConsideration continues to shape the design community through meaningful content and engaging events.